Brandquad helps IQOS to streamline data exchange about its products with third-party sites and to automate this process within the company. Now product data can be updated instantly, and product listing will speed up 10 times.

PARIS, FRANCE, October 16, 2019 /24-7PressRelease/ — The range of IQOS products in shops has about 200 units and changes are ongoing — devices update technical specifications, the producing country of devices and the sticks, new accessories appear every month. All these changes must be reflected on the website. With Brandquad’s PIM system all the information is kept in one place and can be immediately updated by staff. Retailers receive a link to the file where all files contain the most up-to-date data. Prior to working with Brandquad, the process of updating and creating new items descriptions could take IQOS employees from one day to one week.

Brandquad’s PIM system considers any retailers’ data requirements: specifications in the demanded format will be automatically downloaded from the system to mail or via API to a retailer. This will increase product listing speed 10 times compared to “manual” mode. In addition, Brandquad’s Automated Monitoring System will also track data accuracy on retailer websites – product information, their availability in stock, prices, promotions – and accumulate feedback about products from different areas in the system. In the nearest future, the system will begin to operate at full capacity, which will allow IQOS to automate and speed up the creation of content and mitigate errors on the part of retailers and in interaction with them.

Brandquad (https://brandquad.io) is a digital collaboration platform for retailers and brands that simplifies and enables governance, enrichment, and validation of product data. The platform automates data syndication to export channels and provides insights into product performance and actionable analytics to increase sales. Among the clients: L’Oreal, Estee Lauder, Kimberly-Clark, Bayer, Hasbro, Unilever, Henkel, etc.

IQOS is a tobacco heating system developed by Philip Morris International. The system heats the tobacco just enough to release a flavorful nicotine-containing tobacco vapor but without burning the tobacco. Because the tobacco is heated and not burned, the levels of harmful chemicals are significantly reduced compared to cigarette smoke. IQOS is available in the US, Africa, Europe, Middle-East, Asia-Pacific, in Russia IQOS has been launched in 2015.

Brandquad is a collaboration platform for retailers and brands that simplifies and enables governance, enrichment and validation of product data, automating data syndication to export channels, and providing insights into product performance via in-depth analytics on the e-retailers’ shelves.


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