Texas Home & Garden partners with The Barber Shop Marketing for a more modern marketing approach to the home and garden industry.

HOUSTON, TX, November 20, 2019 /24-7PressRelease/ — Texas Home & Garden has been a leader in the home and garden show industry for the past 40 years, and now, they are keeping things fresh with their new partnership. Texas Home & Garden has signed on with The Barber Shop Marketing (TBS), a multi-award-winning, full-service advertising agency based in Addison, Texas. This partnership provides Texas Home & Garden with a more unique set of capabilities and sparks a path toward cutting edge, results-driven campaign execution and event production.

The Houston-based home and garden organization is now able to pull ideas from events across multiple categories such as The Dallas Boat Expo, Cottonwood Art Festival, and Addison’s Kaboom Town, all of which are marketed through TBS. Partnering with innovative tech firms, TBS specializes in campaigns that drive ticket sales and attendance through the use of first and third-party data. Their capability to deliver ROI through precise campaigns makes this partnership unlike any other in the home and garden industry.

The Texas Home & Garden Show Series includes seven shows hosted in the spring, summer, and fall. Held in major Texas markets, the events attract professionals and homeowners looking for innovative ideas regarding remodeling, landscaping, and home design. For some, The Texas Home & Garden shows are the only chance to get exclusive deals on the latest home products and to participate in hands-on workshops. Families from all over Texas enjoy exploring the vast offerings found at these inspiring home events.

Those wishing to participate in a one-of-a-kind experience with the longest running home and garden show series in Texas can find 2020 shows in Houston, Dallas, and Fort Worth. With the new partnership, the 2020 Texas Home & Garden shows are on track to be the most outstanding ones yet.

Texas Home & Garden
International Exhibitions, Inc. (IEI) has been organizing home and garden events in Texas continually for over 35 years. This long track record affords IEI a level of expertise and market awareness that no other company can offer. IEI events not only delivers a high return on investment for its exhibitors but also provide the attending public an engaging and educational experience at each show. Being a local company based in Houston since 1986, IEI has been able to build longstanding, mutually beneficial relationships with Texas based media outlets, industry experts, and facility managers.


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