Drexel Hill, PA, January 26, 2018 –(PR.com)– The Association of Coupon Professionals (ACP) is announcing the latest webinar offering from ACP Academy, the education and training arm of the association. The free “2017 Results, 2018 Outlook in Manufacturer Coupons” webinar will be Feb. 21, 2018 at 2 p.m. EST. ACP will then present the 13th Annual Industry Coupon Conference “Coupon Gumbo: Content, Conversations, Activation,” on April 24-26, 2018 in New Orleans, La. at the Astor Crowne Plaza.
Designed for industry participants, the webinar will feature leading marketers and researchers providing a 2017 issues recap while projecting the key trends for 2018.
Presenters for this webinar will discuss trends and opportunities from each of their unique perspectives, and include Susan Jones, Inmar; Darcy Douglas, Kantar; and Neal Heffernan, GfK. Following the presentation, participants will have an opportunity to ask questions and receive answers from these experts.
Practitioners who work for a retailer, manufacturer or a vendor that directly supports retailers and/or manufacturers are invited to learn more and register at www.couponpros.org.
Additionally, ACP will follow with “Coupon Gumbo: Content, Conversations, Activation,” on April 24-26, 2018 in New Orleans, La. at the Astor Crowne Plaza.
This will be the only conference dedicated exclusively to coupons in 2018. The conference is three days of content, conversations, and engagement with coupon industry leaders discussing best practices, emerging trends and technologies via panels, case studies, and research in both general sessions and business function based track sessions.
Attendees will explore the top trending issues impacting the coupon industry, including: ecommerce, Omnichannel, the shopper path to purchase, universal digital coupon updates, as well as best practices to maximize efficiency and effectiveness while minimizing risk, and consumer insight.
Tom Furphy, Consumer Equity Partners, previously with Amazon Fresh and Wegmans, will keynote. Tom is a thought leader on ecommerce, emerging technologies, innovation and the current and future impact it will have on grocery.
John Ross, President & CEO IGA Inc, the co-author of the Google Book ZMOT: Zero Moment of Truth, and author of the recently published Fire In the Zoo. He is a champion of data-driven decision-making, shopper-focused marketing and active listening. He will discuss shopper influence, consumer confidence, converting customers, and the innovation driving results happening in independent grocers.
Hear firsthand in a live consumer panel how consumers feel about coupons, the process, and the brands and stores they like. Bring questions to this unscripted, revealing hour, where the answer to questions may surprise you.
Peapod will provide an overview of the industry, promotion practices and future projections with the activation of shopper marketing in the new e-grocery world.
Valassis will share insight on how shoppers interact with technology, and what motivates them to purchase.
Steve Grosklaus, Leo Burnett, will share insights on audience segmentation, reengaging lapsed users, and shifting consumers to loyalty.
A progress update for Universal Digital Coupons.
Consumer trends and insights from Inmar and Kantar.
Plus, additional unique research, case studies, the latest trends, and innovation to improve coupon programs. For up-to-date information and announcements about the Industry Coupon Conference, follow ACP on Twitter and LinkedIn or visit www.couponpros.org.
About the Association of Coupon Professionals
The Association of Coupon Professionals is an industry trade organization whose over 60 manufacturer, retailer and solution provider members, create a forum that fosters expertise, education, and leadership to enrich the development, distribution, and redemption of coupons, ensuring they remain a viable sales and marketing tool.
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